Graphic designer, work for the artist today Automatic translate
In modern conditions, it’s becoming more and more difficult for a simple artist, in the traditional sense of the word, to apply his skills and realize talent: paintings are bought less, interiors are often decorated using materials from specialized stores, and souvenirs are painted at the factory. But all of the above does not mean that the need for artists disappears. On the contrary, it is growing every day, just the artist’s work has moved to another plane. The mouse replaced the brush, the canvas turned into a monitor, and artists evolved into graphic designers. What kind of mythical creatures are these?
The name itself contains the answer: a graphic designer is a person who designs something through the use of graphic editors. The field of activity of the graphic designer is immense. The result of his work are signboards, billboards, posters, posters, signs, pointers, diagrams, books, magazines, newspapers, booklets, menus, business cards, websites, etc.
The modern artist-designer has in his arsenal not only paints and brushes, but also a computer, graphic tablet, various programs for creativity. Among online stores where you can conveniently find and profitably buy electronic devices for the artist, for example http://technoportal.ru/ , where at the best price goods are presented for this sphere and not only in great abundance.
You should consider in more detail the direction of the graphic designer, as well as note their features.
Spatial Graphic Design
People come across him every day and everywhere. This direction involves the creation of signs and signs found on the streets, in shopping and business centers. Even nameplates with posts and surnames are elements of spatial design. The main tasks of this type are informative and understandable. When looking at a sign or pointer, a person should understand what this means, without unnecessary fabrication.
Branding or creating a corporate identity
In conditions of fierce market competition, each enterprise requires its own corporate identity, which will allow consumers to easily distinguish it and distinguish it from others. This category includes the creation of branded product packaging, the development of corporate colors and company symbols / trademarks. Among other things, the designer may need guidance on how to use colors and the brand. For example, should you use color not only on the company website, but also in the form of clothing for employees. In this direction, the main thing is recognition. When looking at colors or a brand, a consumer should immediately understand who they belong to.
A specific type of design is font design. The specificity is that it is rather difficult to develop an innovation in fonts, since there are a lot of them. But despite this, designers continue to successfully cope with the task. The main thing here is readability and originality.
Who has not heard of this kind of design? Advertising creators should, through visual impact, influence the consumer’s desire to purchase a product or use a service. To do this, they work with marketers who study consumer sentiment, market trends and look for effective solutions for booklets, catalogs, advertising banners and billboards. Unlike a brand where recognition is important, an advertisement must have memorability and associativity with the product or service that is offered.
Printed publications include books, magazines, newspapers. It would seem that posters, booklets, leaflets are also printed. But there is a fundamental difference in the work of the designer for the "one-page" and large print media. The designer of books and periodicals works not only on creating graphic elements, but also monitors the integrity of the object: cover, font size, placement of images, visual elements, layout grid, general style of the publication - all in a single style. The motto of this direction is uniqueness - either a single publication, or a series, or a series of publications.
Perhaps the most popular trend in graphic design today. The result of the work is also familiar to everyone - an Internet site, and along with it also contextual advertising and banners. However, it is necessary to refute the common mistake of ordinary people: the web designer does not create sites, this is what the web programmer does. The designer is only responsible for the graphic design of pages and elements, and the programmer already sets the code for the necessary elements. As an element, or perhaps as a separate direction, we can single out the design of mobile applications that are actively conquering smartphones and tablets of users. In web-design, the result should meet such requirements as intuitiveness, attractiveness and ease of use.
It is important to note that, becoming a graphic designer, it is not necessary to choose one narrow direction. A designer can work in several directions at once, thereby diversifying his activities.
Who needs graphic designers? Areas of activity are also not limited, as are directions. In addition to design, advertising, publishing companies, the position of graphic designer is provided for in large holdings and in the public sector (perhaps only under a different name). Moreover, as in the case of directions, a graphic designer can easily combine work in several offices or even choose a freelance path, create a reputation for yourself and work on your own orders.
A plus is the optional attachment to the workplace. A laptop and wi-fi will allow you to work both at home and in any cafe, and if the designer also has a mobile phone, then he can always contact the customer to clarify details.
It sounds extremely tempting, however, in order to become a graphic designer, you need to possess such qualities as perseverance, good memory, attention to detail and creative thinking. You also need to be able to draw in the traditional sense, navigate the history of art, know firsthand about modern trends, and also be able to professionally use graphic editors.
If you feel a craving for this type of activity, then getting an education as a graphic designer is now publicly available. This is taught both in higher education institutions and in specialized courses.
Wherever training takes place, do not forget that no one will be able to teach how a person can learn independently. So everything is exclusively in the hands of the student and who wants to become a graphic designer.
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