GetHotel.ru: a revolution in booking hotels, hostels and apartments in Russia Automatic translate
More recently, a newcomer to the Russian booking market has appeared - the company GetHotel.ru, which has declared itself with an unusual and innovative approach to interaction between hotels and guests. We’ll tell you briefly what the new service is, which has recently been able to significantly improve its website, add functionality and continues to actively develop.
The idea behind the service
GetHotel.ru was born from the experience of operating a chain of hostels and hotels in Moscow several years ago. In 2015, the company already operated six hostels and was faced with the inefficiency of its current booking systems. The reservation department accepted requests by phone, administrators received requests from clients with phone numbers of facilities, management received requests from agents and group representatives. The system was unstructured, and the company realized that applications were being lost and the conversion of existing ones was low.
From this experience, the idea was born to create a resource where guests could independently create requests, and hoteliers could offer their own conditions. The idea was expressed already in 2015, but due to fear of not being able to cope, it was postponed. However, in 2022, GetHotel.ru entered the market with an improved idea and approach.
Industry reaction to GetHotel.ru
After the launch of tests in February 2022, most hoteliers received the service positively, joining beta testing not only for the sake of free commission, but also out of curiosity. Comments ranged from excitement about the innovative approach to concerns about possible changes in the market.
GetHotel.ru on the market: current status
At the time of our conversation, the company had not turned on advertising for its resource even at half capacity, focusing on improving the service. According to a GetHotel.ru representative, it is difficult to compare the number of reservations with competitors, since their development is decades ahead of competitors.
The uniqueness of the GetHotel.ru service
The essence of GetHotel.ru is that the guest sets the price for his stay, and the hotelier either agrees or offers his own price. In addition, the hotelier can create unique offers by deciding at the moment what discount to provide. To facilitate the process, the service provides automatic generation of offers and display of already created offers for similar requests.
Completion of testing and full launch
GetHotel.ru officially announced its existence in February 2022, and since then the company has been actively developing, focusing efforts on improving service and expanding functionality.
Continuation of “GetHotel.ru: Revolution in Booking Hotels, Hostels and Apartments in Russia”
Commission and flexible approach
GetHotel.ru not only represents an innovative approach to the interaction between hoteliers and guests, but also offers unique conditions for using its service. The issue of booking fees often becomes a barrier for many hoteliers, however, GetHotel.ru strives to make this process as convenient as possible.
Initially, the company planned to charge a subscription fee of 5,700 rubles per month for using the service in order to avoid pressure on hoteliers when creating offers for guests. However, understanding the different needs and volumes of business, GetHotel.ru provided a second option - a commission system of 10% per booking. This gives hoteliers the opportunity to choose the best option for them at any time.
Payment and confirmation of bookings
An important point for guests and hoteliers is the payment process. GetHotel.ru ensures transparency and speed of this process. Once a guest makes a payment on the site, the company contacts the hotel and the guest to receive a booking confirmation. Payment is transferred to the hotel’s bank account within 24 hours, and GetHotel.ru retains its commission, which saves the hotel from the need to conduct monthly reconciliations and checks.
Optimization of confirmations and check-ins
An important stage in the development of the service was the transition to individual verification of reservations and contact with hotels and guests. This recent innovation allows you to clarify booking details, confirm availability and communicate with guests, increasing the likelihood of a successful check-in and improving the guest experience.
Geographical coverage and future plans
GetHotel.ru is focused on working exclusively in the Russian Federation. Currently, the central regions, resort destinations and large cities are covered. The company’s plans include full coverage of Russia by the end of this year, and then entering the international market.
Price parity and Channel Manager integration
GetHotel.ru leaves freedom of choice to hoteliers regarding price parity. The service allows setting different prices on different aggregators, which allows hotels to be more flexible in managing their business. They are also integrated with Channel Manager Bnovo and are in the process of integrating with Travelline, with plans to expand their network with five more systems.
Effective technical support and contact maintenance
One of the outstanding features of GetHotel.ru is its efficient and prompt technical support. They focus on interacting with hotels and guests, providing instant responses and support through various communication channels. The average response time for phone calls is no more than 2 minutes, and for email - no more than 15 minutes.
GetHotel.ru encourages all hoteliers not to be afraid to bring their ideas to life and expresses the desire for all fellow hoteliers to make commission-free bookings. They are committed to continuing their innovative journey in the booking industry, promising even more improvements and developments in the future.
GetHotel.ru is an interesting and innovative project in the field of booking hotels, hostels and apartments in Russia. Their approach to the interaction between guest and hotelier, as well as unique capabilities in creating offers, make the service attractive to both parties. It remains to be seen how the company develops and what changes it may bring to the booking industry in the future.