Foreign mattresses in the Russian market will replace domestic counterparts Automatic translate
Until recently, the development of the mattress industry in our country was somewhat behind the European segment. This could be explained by the lack of competitive manufacturers who would supply the market with mattresses of the proper quality, and most importantly, in the volume needed for the country. However, the prices of mattresses from Germany or Italy, as well as delivery times, were often unacceptable to the consumer.
Over the past five years, the situation has changed radically. Mattress factories equipped with profiled equipment appeared in Russia, domestic manufacturers entered into contracts with leading suppliers of components. This gave a real opportunity to compete with imported goods. One of the manufacturers of goods for the bedroom, which recently took second place in terms of sales in the country, was Moscow Dreamline Factory .
Today Dreamline specializes in the production of spring, latex, orthopedic mattresses, protective covers, foundations, and even bedroom furniture. The company’s facilities are aimed at serving not only the metropolitan client segment, but also consumers in the regions - in the Rostov and Samara regions in particular. The area of Dreamline facilities is growing and currently stands at more than 6,000 square meters.
Of course, the key factor that influenced consumer choice was the pricing policy of the company. The absence of intermediaries, direct contracts with suppliers of raw materials, orientation to various price categories allowed Dreamline to create an attractive catalog, which currently includes more than 100 mattress items. Most of the products are offered at lower than European prices. Quality at the same time is at the level of European production. All products are covered by a warranty of 1 to 10 years.
The production time, including non-standard orders, as well as the delivery of mattresses to the final consumer is limited to Dreamline for several days, and in the case of Moscow and some other cities - for only one day. For obvious reasons, the delivery of original models and custom-made models from Europe takes several times longer. It also influenced the consumer choice in favor of a domestic firm.
To summarize, it turns out that the purchase of domestic products from Dreamline is more beneficial for the consumer. The manufacturer’s second place is a logical result, which is explained not only by the continuity of European experience, but also by fruitful work on the Russian market.