Foreign mattresses on the Russian market will replace domestic analogues Automatic translate

Until recently, the development of the mattress industry in our country lagged somewhat behind the European segment. This could be explained by the lack of competitive manufacturers who would supply the market with mattresses of the required quality, and, importantly, in the volume required for the country. However, prices for mattresses from Germany or Italy, as well as delivery times, were often unacceptable to the consumer.

Over the past five years, the situation has changed radically. Mattress factories equipped with specialized equipment have appeared in Russia, and domestic manufacturers have entered into contracts with leading suppliers of components. This provided a real opportunity to compete with imported goods. One of the manufacturers of bedroom products, which recently took second place in terms of sales in the country, was the Moscow factory Dreamline .

Today Dreamline specializes in the production of spring, latex, orthopedic mattresses, protective covers, bases and even bedroom furniture. The company’s facilities are aimed at serving not only the capital’s client segment, but also consumers in the regions - in the Rostov and Samara regions in particular. The area of ​​Dreamline facilities is growing and currently amounts to more than 6,000 square meters.

Of course, the key point that influenced consumer choice was the company’s pricing policy. The absence of intermediaries, direct contracts with raw material suppliers, and targeting different price categories allowed Dreamline to create an attractive catalog, which currently includes more than 100 mattress items. Most of the products are offered at a reduced price in comparison with European prices. The quality is at the level of European production. All products are covered by a warranty from 1 to 10 years.

The production time, including non-standard orders, as well as the delivery of mattresses to the end consumer, is limited by Dreamline to a few days, and in the case of Moscow and some other cities - to one day. For obvious reasons, delivery of original models and custom-made models from Europe takes much longer. This also influenced consumer choice in favor of a domestic company

To summarize, it turns out that purchasing domestic products from Dreamline is more profitable for the consumer. The manufacturer’s rise to second place is a completely logical result, which is explained not only by the continuity of European experience, but also by fruitful work on the Russian market.