Igor Dryomin: Serge Golovach. Eco fashion. Liveliness Automatic translate

Fashion and photography or photography and fashion - these phenomena are not separable, one is immediately associated with the other. Hollywood beauties, incomparable models, fantastic luxurious clothes, gloss, glamor come to mind. Fashion extends its power to lifestyle and lifestyle, image, literature, music, art in general. And waking up from the achievements of scientific and technological progress, mankind again reached for nature, green grass. A healthy lifestyle, a healthy body, natural materials and, above all, environmentally friendly food predominate in fashion. Eco-fashion for everything!

Photographer Serge Golovach presents a series of 19 color photographs. These pictures were taken on the farms of the AgriVolga Company in the Yaroslavl region, where the environmentally friendly products of UglechePole are produced. What you see seems fantastic, but it’s true, reality. We see how crops are harvested in the fields - animal feed, clean touching kids, calves. The bulls are amazed by their sparkling skin, as if washed with shampoo. Animals can be observed either on bright green grass, or on straw, as if created from golden threads. The complex construction of pipes and assemblies representing the production of eco-products is a fertile material for the photographer.

All photographs are distinguished by the perfection and originality of the style and compositions inherent in Serge Golovach, regardless of what he takes.

Irina Filatova