Marinette Mortem:
Why Nobody Buys Paintings and What Artists Should Do:
My Opinion Automatic translate

My name is Marinette Mortem, I am 21 years old and I am an artist. I often face the question: why are my paintings, and the works of many artists in general, not in demand? This is a really sore subject for all of us. Let me try to explain the reasons and offer possible solutions.

Why aren’t the paintings sold?

• Lack of knowledge about the art market. Many artists, including myself, do not always understand how the art market works. We create works based on our inspiration and feelings, but we forget to consider the interests of potential buyers. We need to learn to analyze demand and offer what people want to see.
• Lack of a marketing strategy. Even if your work is great, without a good marketing strategy it will go unnoticed. It is important to promote yourself and your work on social networks, participate in exhibitions and art fairs. Marketing is the key to success.
• High competition. Every year the number of artists grows, and it becomes more and more difficult to stand out. To attract attention, you need to find your own unique style and actively promote it.
• Economic situation. Economic crises affect people’s purchasing power. When money is scarce, many prefer to invest it in more practical things than art.
• Low awareness of contemporary art. Some people are simply not interested in contemporary art or find it incomprehensible and unnecessary. We need to continue to educate society, show the value and beauty of our creativity.

What should artists do?

• Study the market. Dive into the art market, find out what styles and themes are in demand now. Don’t be afraid to experiment and find your niche.
• Develop self-presentation skills. Learn to talk about your work, write press releases, blog, and maintain social media pages. Be active online.
• Create unique work. Your work should stand out. Find your own voice and style that will distinguish you from others.
• Participate in exhibitions and fairs. This is a great way to show your work to a wider audience and establish contacts with collectors and gallery owners.
• Be patient and persistent. The artist’s path is not easy, and success does not come immediately. Believe in your work, continue to create and promote yourself. Fortune favors the persistent.

We live in a world where art is valued less than we would like. But this is not a reason to give up. It is important to understand that our work is important and needed by society. Continue to create, learn new things and never lose faith in yourself.