Use of works of art in advertising Automatic translate

Advertising is undoubtedly one of the most important intermediate points on the way of a product from a producer to a consumer. The advertising field of activity today is very much in demand, because the truth that advertising is the engine of progress, and in our case, trade, although it smelled like mothballs, still has not lost ground.

Today, almost everything is advertised, from milk to pregnancy tests. Advertising got into our daily lives like a leech, if, of course, such a comparison can be applied. After all, leeches are useful living beings, and discussions are still ongoing regarding the benefits of advertising. It is already impossible to imagine a world without billboards, commercials, slogans and other advertising tricks to promote certain products. Given that every day the demand for it is only growing, there is a constant need to look for new ways to human consciousness.

Every day something new appears. If you recall the standard commercial, which was broadcast on television eight to ten years ago, it becomes clear what is at stake. Previously, the banal picture and the voice of the announcer were enough to draw the attention of the population to a specific advertising product. And that is exactly what was the main task of advertising at that time. About various undercurrents, in particular, the psychological impact and so on, then it was not a question. There was no concept of hidden advertising. When the hero of a favorite movie in the frame lights a cigarette of exactly the brand “X”.

Today, many people are working on every grain of sand in a huge tornado called the advertising industry. All of them are specialists in their field and try to do everything so that you and I do not pass by the product or service advertised by them.

So, gradually, musical accompaniment, choreography, and art objects began to join the standard message about the advertised product. Famous people began to be shot in television commercials, trying at their expense to increase people’s confidence in a particular product or service. Thus, advertising itself has become a kind of synthetic art form. It combines and combines many different directions and spheres of human activity.

Why today advertising is developing so fast and comprehensively? Why can a polar bear be promoted as well as a painting by a famous artist? And everything is very simple. One of the main tasks of advertising is to first attract sympathy, and then the trust of a person. For example, if you madly love cats, have the warmest feelings for them, then subconsciously imbued with confidence in the product, which is painted on a poster next to your favorite animal. If you are a fan of Vlad Yama, then, choosing a drink of water in the store, your hand itself will reach exactly the bottle that you saw on TV in his hand. Here is such a fairly simple mechanism for influencing the human subconscious mind that the advertiser successfully uses daily.

But this is not the only way. There are many such finds in this business, and they, like web threads, are woven into an advertising network, into which a direct consumer comes across.

The use of art objects in advertising also has a certain psychological implication, which is difficult for a mere mortal to catch. The fact is that antiquities, the ever-popular classical music, which has long become the standard of the musical world - all this is recorded in the subconscious of people as something reliable and high-quality. You see, the music of Bach or Glinka, the paintings of Aivazovsky, the statue of Venus de Milo is already an indisputable brand that for centuries has defended the right to be a masterpiece. Therefore, these objects of art have a special effect on people. And the product, which will certainly shine in the glory of such a world masterpiece, automatically acquires common features with it. Such advertising makes a greater impression on people. Imagine a musician or a person who is at least a little versed in music, who sits near a TV and calmly waits for commercials to be replaced by a broadcast or a film. And here he hears a friend, or maybe one of his favorite tunes, in the advertisement of cookies. There is no doubt that this man turned his attention to her. Surely, he will try to recall from which work music is taken, who is the composer. And, of course, this advertisement is sure to be remembered. Which is what interested parties need.

You can still go a little deeper into the world of intangible things and imagine that works of art have a certain beneficial energy, because for centuries they have accumulated in themselves the positive emotions of people. Accordingly, they share this energy with advertising products. And this also positively affects the effectiveness of the advertising in which they are involved. Moreover, the presence of something mystical in the paintings of famous artists is proved by the reviews of many people who were lucky enough to contemplate the paintings of Leonardo da Vinche, Malevich’s “Black Square” or other world masterpieces into a living Mona Lisa painting.

But if you dig deeper, approaching the material aspect, then one more facet of the gem becomes very clearly visible, which is the most attractive for companies ordering advertising of their products. As already mentioned, advertising is an expensive thing. According to unofficial data, successful brands spend about half of the profit on it. And all the same, in the end, they get many times more. But not everyone can immediately afford such a waste. This is where the search begins for what you can save on, so that the quality does not suffer. It is works of art that turn out to be very helpful. After all, if you use classical music, then a number of problems are removed. No need to look for a composer, pay him a fee, wait until he writes a suitable track. Also, there is no need to use artists, again pay for recording in the studio and much more. Thus, money and nerves are saved, and the produced advertising product does not suffer from this. And if we add psychological and mystical aspects, the picture looms very good.

So, having figured out the reasons for the use of works of art by the advertising industry, it becomes clear that this process is just another little trick in the world of the advertising business, which not only allows saving, but also has a rather positive effect on the quality of the commercial, poster and other things. Since time does not stand still, everything develops and changes, it is quite possible that soon there will be something new, more original and interesting. Wait and see.