How an artist can run his own video blog:
formats, ideas, rules of professional editing Automatic translate

An artist needs to constantly seek inspiration, and, in addition, ways to earn money. One of the most relevant ways to make a profit and recognition is to run your own channel. Bloggers with an audience of more than 50 thousand subscribers set prices for advertising in their videos at 15-30 thousand rubles. Also, with the help of regularly releasing videos, the author promotes his work, gains a permanent client base, and can sell works for a higher price.

Let’s study the nuances of video blogging in detail, and tell you where to start your journey. We recommend using several resources at once to publish content - this way you can reach a wider audience. For example, post short clips on VK, long blogs on Zen, Rutube, Youtube.

Machinery and equipment

Camera

If you are not a digital artist or just want to film yourself, you will need a good camera. After all, to compete with other authors, the quality of your picture should not be inferior to theirs. However, it is not at all necessary to buy professional equipment. It is enough to have a good new smartphone and normal lighting so that the image is clear and bright.

It is important to remember that the battery may run out during video recording, and you risk losing valuable footage. To avoid this situation, we recommend charging the device in advance and checking the battery status during recording.

Before buying a camera, read the technical specifications, requirements, and list of necessary components. To choose the right professional camera, you can find out what your favorite influencers use, read selections on the Internet, and watch video reviews.

Programs for editing

After shooting, the video needs to be reviewed for recording defects and other flaws, and also processed correctly. Video editing programs for beginners and experienced bloggers provide a huge range of different editing tools. To master them, you will need to be patient, and if necessary, look at the instructions. But, as a rule, developers try to make the interface of their applications intuitive, and therefore even beginners usually do not have big difficulties.

Memory cards

To ensure that your high-resolution videos do not sink into oblivion, it is advisable to use two storage media at once when recording - the main one and a backup one in case of an unexpected breakdown of the first one. It is better to choose cards from well-known manufacturers with a large memory capacity - from 128 GB.

If you are recording a picture from your computer screen, we recommend creating a cloud storage or a backup SSD drive for important files.

Sound

It is better to record the voice for video clips from a separate device so that the sound is clearer and without extraneous noise. In case of recording a voice-over, you can buy a desktop microphone. If you want to be in the frame yourself, it is better to choose a lapel microphone that is attached to clothing.

It is definitely worth thinking about noise reduction; for this purpose, sound recording devices are sold with accessories, pop filters. When working with a lavalier, do not forget that some items of your wardrobe can create extraneous noise when touching the microphone. Therefore, it is better to choose thin-layered images without decorations, or be more careful, test the sound quality before video shooting.

Tripod

As a rule, art bloggers use static shots. At first, many of them build entire towers of surrounding things to achieve the necessary camera position. But this is inconvenient and simply dangerous for the device. Therefore, we recommend purchasing a good tripod for your camera or smartphone. They come in several types: floor and table, rigid and flexible. The choice depends on the place where you plan to record and the composition of the frame.

Light

Good lighting is the key to a beautiful shot and a quality image. Daylight is often not enough, and you have to resort to artificial light. For a blog, you can use a ring lamp - it has a bright, sharp light, its own tripod for the phone. Such lamps are usually taken for video shooting of short vertical clips, portrait shots. For a wider image, it is better to buy a softbox or a powerful lamp.

Select format

1. Short vertical clips

In the era of clip thinking, the most popular format. People are used to quickly consuming information in a compressed form, without staying in one place for a long time. This genre does not require professional equipment; as a rule, bloggers shoot all content on a smartphone for this format. But it is quite difficult to gain an audience on platforms with short videos due to high competition.

Below are examples of different types of content, which can also be adapted for clips using dynamic editing and concise presentation of information. In addition, short video clips are great for announcements and advertising of your work.

2. Video tutorials

If you are an experienced artist who has something to share, you can start recording video tutorials. These can be guides on using various software for creating art or just drawing tutorials. Such content will always be in demand, especially if it is free.

3. Speedpaint

The process of drawing accelerated several times. Such videos are popular among a narrow artistic community. They are also suitable for the format of short vertical video clips, which are watched by casual users. It is always interesting to watch how a picture was created. The author gets closer to the viewers, showing what was hidden from strangers’ eyes: difficulties, mistakes, different versions of the drawing.

4. Vlog (lifestyle)

This genre does not put the blogger in certain frames. Here you can film the process of drawing, combining it with a demonstration of various art supplies. You can also show the place where the author lives and works, describe his life.

Tips for Professional Blogging

1. Master the editing program

To make the video look interesting and fresh, you need to master editing skills. In addition, processing will help you get rid of shooting errors, sound recording glitches, etc.

For beginners and experienced users, the VideoSHOW program is perfect. This application from Russian developers has a rich library of effects and transitions, a library with 200+ tracks. Wide functionality allows you to glue, trim, change the speed of videos, overlay music and voiceover, save the resulting result in a variety of formats: AVI, MKV, MP4, MOV, MPG, etc.

2. Ensure decent picture and sound quality

No one will like it if the image in the clip is blurry, the audio is quiet or filled with background noise. Therefore, it is worth making sure that the technical characteristics of your videos are acceptable. The minimum resolution is not lower than 480p. The audio track should be clean, without extraneous sounds: for example, if a neighbor starts drilling while you are recording your voice, it is better to re-record such a fragment.

3. Make videos on current topics

If you want to gain a large audience, you need to follow the latest trends. To do this, you can analyze the content of popular bloggers, visit thematic publics and communicate with the art community.

4. Consider the interests of the audience

This advice will come in handy when you have already gained a certain number of subscribers. No one can suggest ideas for popular videos better than your audience. Listen to what people want, consult with your viewers: read comments, create polls in different social networks.

5. Shoot collaborations, collaborate with brands

To increase your reach, you can shoot video content together with other bloggers. This will allow you to exchange subscribers and increase your recognition. Many popular art bloggers also collaborate with well-known companies, taking their creativity to a new level.

An artist has many opportunities to promote his/her creativity in video blogging. We have listed only a part of the formats, in fact, there are many more. It is necessary to train your visual acuity, strive to improve the level of content, use high-quality equipment. Believe in yourself, follow trends, do not miss opportunities for profitable cooperation. And do not forget to use good video editing programs!