#41436 Coles Phillips

The advertisement presents a young woman in dynamic motion, seemingly caught mid-stride as she turns her head back over her shoulder. She is dressed in a light-colored blouse and a skirt that flares out around her legs, emphasizing the movement. Her hair, styled in a bob fashionable for the period, is swept back from her face, revealing a confident expression. The background is a stylized depiction of a bustling city street, blurred to suggest speed and modernity.
Dominating the upper portion of the composition is the brand name Luxite Hosiery rendered in an elegant, Art Deco-inspired typeface. A cluster of what appear to be stockings or hosiery are positioned behind the woman’s head, further reinforcing the product being advertised. The color palette is dominated by warm tones – yellows, oranges, and reds – which contribute to a sense of energy and vibrancy.
The text at the bottom provides descriptive language about the hosiery, highlighting its translucent shimmer and ability to “reveal and conceal.” It emphasizes the garment’s shaping qualities, explicitly linking it to the female form with the phrase Hose as Shapely as the Curves of the Figure. The inclusion of geographical locations (New York, Chicago, San Francisco, London, Sydney, Australia) suggests a widespread distribution network.
Subtly, the advertisement conveys an image of contemporary femininity – active, stylish, and desirable. The woman’s pose is not passive; she is engaged with her surroundings and appears self-assured. The emphasis on shaping and curves speaks to societal ideals of beauty and the desire for women to conform to specific aesthetic standards. The overall effect promotes a sense of luxury and sophistication associated with the Luxite brand, positioning it as an essential element of modern style.