George Angelini – IS4 026 George Angelini 04 (Keds)
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Here we see a cross-sectional view of the footwear, revealing internal construction details typically hidden from view. This technique draws attention to the mechanics of the shoe – the sole, cushioning system, and upper materials are all exposed in layered planes. The artist has employed precise lines and shading to suggest depth and texture within these layers. A label is prominently displayed on the side of the shoe, bearing a brand name and descriptive text related to its features (Shock-Proof Arch Cushion).
The composition’s precision suggests an interest in industrial design and manufacturing processes. Its not merely a representation of a sneaker; its a study of its internal architecture. The choice to reveal these normally concealed elements implies a desire to demystify the object, presenting it as a product of engineering rather than simply a fashion item.
Subtly, there’s an element of irony at play. By elevating a commonplace consumer good to this level of detailed scrutiny, the artist seems to question the value and significance we place on everyday objects. The clinical presentation, combined with the brand identification, hints at the pervasive influence of advertising and branding in contemporary culture. Its a portrait of consumption, rendered with an almost scientific detachment.