We will replace! (V. Serov) Soviet Posters (1917-1941)

The painting We will replace! by V. Serov is a powerful Soviet propaganda poster from 1941, created at the beginning of the Great Patriotic War.

In the foreground, a young woman is depicted in profile, looking towards the right with a determined and resolute expression. She is dressed in simple, workwear-appropriate clothing and wears a bandana, suggesting she is a civilian, possibly a factory worker. Her posture is strong and engaged, hinting at her readiness to contribute to the war effort. Behind her, a dark, imposing industrial structure, perhaps a factory or train, frames her on the left.

The mid-ground and background explode with action, rendered in a stark, energetic style with a dominant orange hue. This area depicts a phalanx of soldiers marching resolutely, carrying rifles and wearing helmets, their faces obscured but their intent clear. Behind them, military artillery is visible, suggesting preparedness for battle. Looming in the sky above are numerous airplanes, also in red, indicating an aerial threat or ongoing aerial engagement.

The dominant textual element is the word ЗАМЕНИМ! (ZAMENIM!), meaning We will replace! in bold red Cyrillic letters at the bottom of the poster.

The subtext of this poster is multifaceted and deeply rooted in the historical context of 1941:

• Resilience and Determination: The determined expression of the woman and the marching soldiers conveys an unwavering Soviet spirit and resolve in the face of invasion. The title We will replace! directly speaks to the idea of replacing losses, whether of soldiers, equipment, or territory, demonstrating an unyielding will to continue fighting.
• Civilian Mobilization and Contribution: The prominent placement of the civilian woman suggests that the entire nation, not just the military, is involved in the war effort. It highlights the crucial role of civilians, particularly women, in supporting the front lines through work in factories and other essential services. This implies that their labor will replace those who go to fight.
• National Unity: The poster visually unites the civilian population with the military forces, emphasizing a common purpose and a collective struggle for their homeland.
• Response to Early War Setbacks: Created in 1941, a period during which the Soviet Union suffered significant initial losses and territorial retreats, the poster serves as a rallying cry and a promise to overcome these challenges. Its a message of defiance and an assurance that the nation will regroup and push back against the enemy.
• Propaganda Message: The poster functions as overt propaganda, designed to instill patriotism, courage, and a sense of duty among the Soviet populace. It aims to boost morale and encourage continued resistance and sacrifice.
• Industrial Might: The imagery of industrial structures and military hardware subtly points to the Soviet Unions capacity for production and its ability to wage a prolonged war.

In essence, the painting is a powerful call to arms and a testament to the enduring spirit of the Soviet people during a critical period, emphasizing their collective strength and their unshakeable commitment to defending their nation.