OZET 3rd lotterya. (M.Dlugach) Soviet Posters (1917-1941)

The composition presents a dynamic interplay between individual aspiration and collective progress within a distinctly Soviet aesthetic. A young man, positioned centrally and angled upwards, dominates the foreground. His posture – a raised arm holding aloft a vibrant red flag – conveys an enthusiastic endorsement of the event being advertised. The figure’s attire, simple workwear beneath a cap, suggests a worker or laborer, aligning him with the idealized image of the Soviet citizen contributing to national development. A broad smile is visible, seemingly genuine and projecting optimism.
Behind this central figure, a group of indistinct individuals are depicted in motion, appearing to surge forward towards an unseen destination. They are rendered less distinctly than the man in the foreground, emphasizing his role as a representative or leader of this collective movement. The background itself is stylized; it features geometric forms suggesting industrial architecture and a hazy landscape bathed in warm light. This backdrop reinforces the narrative of progress and modernization that was central to Soviet propaganda.
The text incorporated into the design is crucial for understanding its purpose. Large, bold lettering announces an event – likely a lottery – with accompanying numerical data detailing prizes and ticket costs. The use of red as a dominant color throughout the composition carries significant symbolic weight within the Soviet context, representing revolution, sacrifice, and ultimately, victory.
Subtly, the painting conveys a message that participation in this lottery is not merely an act of chance but a contribution to a larger societal goal. The individual’s enthusiasm becomes intertwined with the promise of collective benefit – a common tactic employed by state-sponsored initiatives during the period. The overall effect is one of carefully orchestrated optimism and encouragement, designed to elicit participation while simultaneously reinforcing the ideals of Soviet society.