Iris prima. Mosselprom. (A. Zelensky) Soviet Posters (1917-1941)

Here we observe a vibrant depiction of two children, rendered in a style reminiscent of early Soviet propaganda art. The composition is dominated by bold colors – reds, blues, and yellows – arranged with a deliberate flatness that eschews traditional perspective. Both figures are dressed in elaborate folk costumes, characterized by conical hats adorned with decorative elements and layered garments featuring intricate patterns. These costumes suggest an idealized representation of rural or regional identity within the Soviet Union.
The children appear to be carrying something rectangular wrapped in red paper; it is difficult to discern its exact nature without further context, but its presentation implies a gift or offering. Their expressions are solemn, almost stoic, which contrasts with the exuberance of their attire and the overall brightness of the color palette. This juxtaposition creates an intriguing tension within the image.
The text at the bottom, “Iris-Prima Mosselprom Moscow U.R.S.S.” suggests a promotional piece for a product or enterprise – likely related to textiles or clothing given the visual emphasis on fabric and dress. The inclusion of U.R.S.S. (USSR) firmly situates the work within the Soviet context, reinforcing its function as a tool for promoting both consumer goods and national identity.
Subtly, the image conveys an underlying message about the future – the children represent the next generation, presented in a manner that connects them to traditional culture while simultaneously aligning them with the modernizing project of the Soviet state. The stylized depiction and carefully curated details suggest a desire to portray a unified and prosperous nation, where tradition and progress coexist harmoniously. The overall effect is one of controlled optimism, characteristic of Soviet artistic production during this period.