Intourist. The Transsiberian Express (German). (Litvak-Maksimov M.?) Soviet Posters (1917-1941)

The composition presents a stylized depiction of travel across vast distances, specifically highlighting the Transsiberian Express route. The dominant visual element is a green train car, rendered in a simplified, almost schematic fashion, suggesting its function as a vehicle for transport rather than an object of aesthetic appreciation. It sits atop a curving line that represents a geographical map, with labels indicating various locations along the journey.
The color scheme is striking: a bold red rectangle dominates the upper portion of the image, punctuated by a large, stylized star. This red area serves as a backdrop to the text Der Transsibirische Express and “Kürzester Weg” (Shortest Way), immediately establishing the subject matter and emphasizing efficiency. The use of red evokes connotations of urgency, progress, and perhaps even revolutionary zeal – themes often associated with Soviet-era propaganda.
The geographical map is presented in a muted yellow-beige tone, contrasting with the vibrancy of the red and green. It’s not intended to be geographically accurate but rather symbolic, indicating a journey from Europa (Europe) to “Dem Fernen Osten” (The Far East). The stylized suns positioned along the route further reinforce the idea of a long, arduous, yet ultimately rewarding passage.
Beneath the train car and map, numerical information is presented: 12 Tage (12 Days), $250, and “kg.” This data conveys practical details about the journey – duration, cost, and baggage allowance – appealing to potential travelers with a promise of speed and affordability. The inclusion of currency suggests an international audience.
The text at the bottom identifies Intourist, a Soviet travel agency, along with its Moscow headquarters, Hotel Metropol, and a statement indicating representation by “alle grössten Reisebüros der Welt” (all major travel agencies worldwide). This reinforces the images function as promotional material aimed at attracting foreign tourists to the Soviet Union.
Subtly embedded within this seemingly straightforward advertisement are layers of meaning. The stark contrast between Europe and the Far East suggests a bridging of cultural divides, a key ideological goal of the Soviet regime. The emphasis on speed and efficiency aligns with the broader narrative of rapid industrialization and modernization that characterized the era. The stylized depiction of the train and landscape minimizes individual experience in favor of collective progress – a common theme in socialist art. Ultimately, the image functions not only as an advertisement but also as a visual statement about Soviet ambition and its desire to connect with the wider world.