Lottery Avtodor. The ticket price is 50 kop. (Titov B., Pernikov E.) Soviet Posters (1917-1941)

The composition presents a striking visual advertisement, dominated by a central figure and a grid-like display of prizes. A large, stylized hand emerges from the top of the frame, firmly grasping a rectangular ticket or poster. The hands posture conveys strength and assurance, suggesting reliability and the promise of reward. Above this hand, a portrait is positioned within a red circle, depicting a man with a stern expression and a prominent mustache – likely intended to project authority and trustworthiness.
Beneath the outstretched hand, a grid of images showcases various vehicles: automobiles, bicycles, motorcycles, airplanes, and trucks. Each image is framed by a red border and accompanied by numerical values, presumably representing prize amounts. The arrangement suggests a tiered system of rewards, with higher values associated with more complex or desirable items like aircraft.
The lower portion of the composition features two large truck wheels positioned on either side of a central vertical element that visually connects the upper and lower sections. This element is rendered in a vibrant yellow-orange hue, drawing the eye downwards and reinforcing the sense of upward movement initiated by the hand above. The overall color palette is bold and limited – primarily red, white, black, and yellow – contributing to a feeling of dynamism and urgency.
The text incorporated into the design includes the words Loterya (likely meaning “lottery”) and Avtodor, alongside the price of the ticket: 50 Kopeek. The typography is straightforward and legible, prioritizing clarity over elaborate aesthetics.
Subtextually, the advertisement appears to promote a lottery linked to transportation or infrastructure – suggested by the presence of vehicles and the Avtodor designation. The prominent portrait likely aims to build confidence in the lotterys legitimacy, while the display of prizes serves as an incentive for participation. The forceful presentation and limited color scheme are characteristic of propaganda or promotional materials intended to elicit a strong response from the viewer. The design’s simplicity and directness suggest it was created for mass consumption and aimed at appealing to a broad audience.