#47287 Alexandre De Riquer e Ynglada (1856-1920)

The composition presents a stylized depiction of rural life, framed within a thick, dark orange border that immediately draws attention to the central scene. The color palette is dominated by warm earth tones – ochre, amber, and russet – creating an atmosphere suggestive of sun-drenched fields and traditional craftsmanship.
Here we see a figure, presumably male, seated on a low stone wall or embankment. He wears simple clothing: a tunic and a conical hat that obscures much of his face, lending him an air of anonymity while simultaneously evoking archetypal representations of rural laborers. His posture is relaxed, one arm resting casually on the wall, suggesting leisure and contentment.
Below him, a small pack of dogs appears to be engaged in playful activity, their forms rendered with energetic brushstrokes that convey movement and vitality. Behind them stretches a landscape populated by trees, their foliage depicted as dense masses of color rather than individual leaves. The background is not realistically portrayed; instead, it serves as an atmospheric backdrop emphasizing the figure’s connection to the land.
The text incorporated into the design provides crucial context. At the top, “Juan Torra Fabrica Salchichon” identifies a sausage maker, while the lower section details his location: De Vich · Despacho en Barcelona Calle de Ausias March · Nº 33. This information transforms the pastoral scene from a purely aesthetic composition into an advertisement. The idyllic imagery is employed to associate the product with notions of natural goodness, traditional methods, and rural authenticity – values that would have been appealing to consumers at the time.
The artist’s use of flattened perspective and simplified forms aligns with stylistic trends prevalent in late 19th-century graphic design. The overall effect is one of idealized simplicity, a romanticized vision of rural life intended to promote a specific brand through visual storytelling. The deliberate lack of detail in the figures face allows for broader identification; he becomes a symbol of the hardworking, honest producer rather than an individual portrait.