Ducati Style Automatic translate

Erarta Museum presents the first Ducati motorcycle exhibition in Russia - a story about impeccable Italian style and passion for high speeds.

16 motorcycles, including legendary rare and modern models (Superleggera, MTS, Monster, XDiavel, Panigale, etc.), bicycles, sketches, design projects, as well as photo and video materials can be seen in the walls of Erarta from February 15 to June 16 2019 year.

Since the Italian company Ducati created its first motorcycle in 1949, its creations inevitably delight in the design, always ahead of the latest trends. Motorbike enthusiasts can talk for hours about the two-cylinder L-twin engines, a special valve control system, desmodrome mechanism and other technical solutions that make Ducati rivals swallow dust on racetracks around the world. However, the exhibition at the Erarta Museum of Modern Art will tell, first of all, about the unique style and unique aesthetics that hundreds of thousands of Ducatisti fans around the globe choose for themselves.

No country in the world is associated with the word “style” more than Italy with its fashion houses Armani, Fendi and Versace, interior design and furniture from Ponti, Sottsass and Zanussi and, of course, Ferrari, Lamborghini and Alfa Romeo cars. Ducati is the same as the aforementioned grandees, a symbol of impeccable taste, standing in splendid isolation on a motorcycle Olympus. Ducati interprets Italian style as a combination of two main principles: “elegance without frills” and “compactness” - both in terms of size and overall impression. For several decades, Ducati has been cultivating beauty based on elements of a simple form, attention to detail and outstanding quality.

Each new Ducati motorcycle is the result of a complex man-made process, similar to what can be seen in the workshops of artists. For more than 1000 days, designers and engineers have been working on sketches, 3D models and prototypes, solving the seemingly impossible task: without violating the main introductory Italian style, surpassing themselves in the aesthetics of components and their quality characteristics. In particular, they are doing everything so that new parts weigh less than their predecessors. Ducati designers are especially proud that the grams won in each cog often lead to a total “weight loss” of the model by ten kilograms!

As a result of all these efforts, Ducati motorcycles stand out on any track today - their functionality and outstanding technical characteristics are emphasized by the clarity of lines and a monochromatic color scheme, and the aggressiveness of the image is harmoniously combined with seductive streamlined shapes. Ducati models such as Diana, Darmah, Pantah, Scrambler and Paso have become examples of premium Italian style at all times, while the classic Monster, 916 and Multistrada set the bar for innovative standards in their classes. It is noteworthy that the creators of Ducati motorcycles thought out not only the appearance, but also the unique sound of their creations, which allows you to find out the brand of the motorcycle long before the appearance of the bike in sight.

The Ducati exhibition at the Erarta Museum will tell not only the history of style, but also the history of a dream that originated in the Italian town of Bologna in 1926. Visitors to the exposition will find out how the small family business of Antonio Cavalieri Ducati and his three sons (Adriano, Bruno and Marcello) transformed from a small factory for the production of radio components into an international leader in a completely different industry and a champion in the number of SuperBike World Championship titles. Today, the global concern Ducati sells motorcycles in more than 26 countries, collects an unprecedented number of awards in the history of motorcycle racing and is a favorite brand of champions such as Lucinelli, Roche, Polen, Halewood, Falappa, Corser, Fogarty, Beilis, Stoner and Capirossi.

The Ducati Style exhibition at the Erarta Museum is an invitation to the fascinating world of high design and high speeds that will captivate everyone. The exhibition will present legendary models of not only motorcycles, but also Ducati bicycles, sketches and design projects, photo and video evidence of a modest dream that has become an impressive reality.