The birth of glamor in fashion photography. Lecture by Elena Yakimovich from the series "Photographers and Fashion. From Edward Steichen to Nick Knight" Automatic translate

On February 15, at 19:00, a cycle of lectures on the history of fashion photography by art critic Elena Yakimovich starts at the Lumiere Brothers Center for Photography. We plan to hold 5 meetings as part of the educational program for the exhibition of Denis Peel “Freeze frame. Fashion photography. " Until February 15, you can purchase a subscription for 5 lectures at a discount for 2000 rubles

More about the cycle:

For more than 100 years, fashion photography has been expanding its borders, intruding on "high art", reportage and amateur photography. The language of fashion photography is very flexible. She interacts with fashion, mass culture, large glossy magazines. At the same time, photographers become a link between the art of museums (classical and modern) and the mass audience. Everything that happens in society and culture, immediately or a little later, is reflected in fashion photography. It is like a litmus test: new technologies, the emergence of movie stars and subcultures, the “promotion” of popular artists, politics, changes in the family structure - everything new and relevant falls into glossy magazines, but not in a radical, sharp, but more relaxed, more understandable audience, often entertaining. There is an eclectic approach, free play with quotes, openness to the new and at the same time dependent on the viewer and the desire to please him. How photographers balance on the verge of commercial and artistic, how they play with "great art", while remaining part of mass culture - this will be discussed in 5 lectures of this course, devoted to European and American photography of the 20th and early 21st centuries.

Lecture 1. The birth of glamor in fashion photography

The story begins at the turn of the 19th and 20th centuries, when glamor was in “childhood”. We will see how photography became part of fashion magazines, how it evolved from a picturesque and decorative style to a more rigorous one, to neoclassicism and art deco. The focus is not only on Baron Adolph de Meyer and Edward Steichen, but also on the first women to influence fashion photography to “direct” their image in the photographer’s studio - Countess Castiglione and Marquise Casati. We will also look at the “classic” photographers of Horst P. Horst and Cecil Beaton.

Schedule of the following lectures:

February 22 at 19:00 - Avant-garde artists in the realm of fashion (photograph of the 1930-50s)

March 1 at 19:00 - From elegance to rebellion. Fashion photography of the 1940-60s

March 8 at 15:00 - Retromancers, hooligans, classics: fashionable photo of the 1970-80s

March 22 at 19:00 - Fashionable photography on the way to the 21st century

Subscription - 2000 rubles

Ticket price per lecture: full - 430 rubles, preferential - 200 rubles (purchased at the box office of the Center for Photography), WWII veterans - free of charge