Modern devices for laser hair removal:
types, features, advantages
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The procedure has firmly taken a leading position in the market of cosmetology services and demonstrates a steady growth in demand. According to experts, over 36 million such procedures were performed in Russia last year. The popularity is explained by the high efficiency of the method and the constant improvement of laser equipment.

2 Main types of laser systems
3 Technical characteristics and safety systems
4 Preparation for the procedure and care after it
5 Main contraindications
6 Criteria for selecting equipment for clinics
7 Staff training and professional requirements
8 Features of the Kazakhstani market
Operating principle and scientific basis
All laser systems are based on the principle of selective photothermolysis — selective absorption of light by target structures (chromophores). In the case of epilation, such a chromophore is the pigment melanin, contained in the hair shaft and follicle. A laser beam with a certain wavelength is absorbed by melanin, instantly heats the hair to a temperature of about 70–80°C and destroys its growth zone (follicle), stopping further growth.
The depth of beam penetration and the effectiveness of the procedure depend on the wavelength. Modern devices operate in the range from 694 to 1064 nm. Each type of laser has its own optimal parameters for different skin phototypes according to the Fitzpatrick scale and hair characteristics.
Main types of laser systems
Alexandrite lasers
The Alexandrite laser with a wavelength of 755 nm is considered the "gold standard" of hair removal. This wavelength is most effectively absorbed by melanin, which ensures a quick and noticeable result. Devices of this type are characterized by high speed of operation: treatment of a small area can take only a few minutes, and a procedure for the whole body - up to an hour and a half.
Modern alexandrite systems are equipped with a good contact or air cooling system, which protects the skin from overheating. The size of the light spot is usually around 18 mm or more, which allows for quick treatment of large areas. The main limitation of this laser is its high efficiency only for light skin phototypes (I – III on the Fitzpatrick scale) with dark hair.
Diode lasers
Diode lasers operate at a wavelength of 808–810 nm, which makes them more versatile. They cope well with removing coarse and dark hair and are suitable for a wider range of skin phototypes (I – IV). Modern diode devices often operate in dynamic mode (in-motion), when the handle glides over the skin, gradually warming up the follicles. This makes the procedure more comfortable and faster.
The special feature of diode systems is the presence of contact cooling using a sapphire tip, which ensures safety and painlessness. After the procedure on a diode laser, the treated hair falls out within 7-14 days.
Neodymium lasers (Nd:YAG)
Lasers with a wavelength of 1064 nm are unique in their operating principle. Their radiation is weakly absorbed by melanin, but is capable of penetrating deep into the skin (up to 4-5 mm). Their main target is not the pigment in the hair, but the hemoglobin in the capillaries that feed the hair follicle. The laser "seals" these vessels, depriving the hair of nutrition, which leads to its loss.
The main advantage of the neodymium laser is its safety for dark and tanned skin (IV-VI phototypes). This is practically the only type of laser that allows safe epilation even on a fresh tan. However, contrary to popular belief, it is ineffective for removing gray, vellus and very light hair, since they lack pigment.
Ruby lasers
Ruby lasers (wavelength 694 nm) are the first generation of hair removal devices, which are now considered obsolete and have been practically not used since the late 1990s. Low operating speed, high risk of burns on dark skin and painful procedures have led to modern clinics completely abandoning this equipment in favor of more effective and safe solutions.
Thus, choosing a laser is always a search for a balance between efficiency and versatility. For a salon focused on clients with light skin and dark hair, a fast and powerful alexandrite laser is the ideal solution. A diode device is a universal "worker" suitable for most clients. And a neodymium laser is a tool for working with dark and tanned skin, which expands the clinic’s client base.
Technical characteristics and safety systems
A modern professional hair removal device must have a number of mandatory parameters. The radiation power affects the result, but its excess can lead to burns. Therefore, the ability to flexibly adjust the parameters (power and pulse duration) to the individual characteristics of each patient is important here.
The cooling system ensures safety. There are three main types: contact (through sapphire or quartz glass), air (blowing cold air) and cryogenic (injection of cryogen onto the skin). Contact cooling is the most common due to its efficiency, noiselessness and comfort for the patient.
The size of the light spot on the handle is another important parameter. For efficient and fast treatment of large areas (legs, back), systems with a spot of at least 15–18 mm are recommended. Otherwise, the procedure becomes unreasonably long and tiring for both the client and the specialist.

Preparation for the procedure and care after it
To achieve the maximum effect and minimize risks, proper preparation and aftercare are important.
- 2-3 weeks before the session, you should avoid all types of hair removal involving hair removal from the root (wax, sugaring, epilator). Only shaving is allowed.
- 1-2 weeks before the session, you should avoid tanning (both in the sun and in a solarium).
- 1 day before the procedure, the epilation area should be shaved smooth.
- After the session, it is not recommended to visit baths, saunas, swimming pools for 2-3 days. For 2 weeks, avoid direct sunlight and use sunscreen with SPF 50+ on the treated areas.
Main contraindications
Laser hair removal, like any medical procedure, has a number of contraindications. Absolute contraindications, in which the procedure is not performed, include:
- Oncological diseases;
- Epilepsy;
- Diabetes mellitus in the decompensation stage;
- Blood diseases that impair its coagulability;
- Pregnancy and lactation.
- Relative (temporary) contraindications include acute infectious diseases, herpes in the active stage, as well as skin damage (scratches, burns, inflammation) in the area of the proposed treatment.
Criteria for selecting equipment for clinics
Defining needs and target audience
The first step in choosing a device is not so much studying the technical characteristics as analyzing the clinic’s business model. It is necessary to determine the range of planned services and the portrait of the target client. This will help to avoid unnecessary expenses and ensure a quick payback of the equipment.
For a premium multidisciplinary clinic, it makes sense to consider multifunctional platforms that combine several technologies. For a small, highly specialized office, a reliable monofunctional device may be sufficient. When choosing, it is also important to consider the location, traffic, and the presence of competitors.
Economic aspects
The equipment payback period is calculated by analyzing the cost of one pulse (flash) and total operating expenses. For example, for a laser costing 1 million rubles with a handle resource of 1 million pulses, the cost of one flash is 1 ruble. In business planning, the average payback period for the device is 6–10 months.

Additional costs will be required for consumables, the salary fund for specialists, rent of premises and marketing. Despite these costs, the cost of the procedure remains significantly lower than its market price for the client, which ensures high profitability of the business.
Staff training and professional requirements
To work on devices with a Registration Certificate (medical products), a specialist must have at least a secondary medical education. There are no strict legislative requirements for equipment without a certificate (for household use), but professional training remains a significant factor in the quality of services.
The training programs include a theoretical block (structure of skin and hair, laser physics, procedure protocols, safety precautions) and practical training of skills on specific models of equipment. The duration of the courses varies from 18 to 56 academic hours.
Good training always involves practicing on models under the guidance of an experienced instructor. Most suppliers include mandatory training in the cost of the machine.
Features of the Kazakhstani market
The laser hair removal market in Kazakhstan also shows significant growth potential. According to statistics, over the last reporting period, demand for the service increased by 43%. The average bill in the country is about 11,000 tenge, and the monthly turnover of a successful studio can reach 1.98 million tenge.
Franchise models show high efficiency: some studios reach a net profit of 600 thousand tenge already in the third month of work. The minimum area for opening an office is only 15 sq. m, which makes this business accessible to beginning entrepreneurs.
The market is characterized by the absence of pronounced seasonality and stable demand throughout the year. The main target audience is women aged 20 to 50 (70–75% of clients), but the share of men (about 20%) and teenagers is also constantly growing.