Basics of running a telegram channel 
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The author of the article is a well-known marketing specialist. On Telegram and on the Youtube channel “ Active PR on Youtube ” he shares secrets related to this area.
The most important thing about running a TG channel. Content Features
In Telegram, as on any other modern site, success is impossible without a content plan. Let’s look at its specifics.
Concept
The first thing to do is define the concept. In simple terms, you must find something for which people will come and stay on your TG channel.
It is much easier to promote yourself on Telegram if you have some unique knowledge and experience - something that cannot be Googled. Even the topic is not very important here. If you provide original content and do it in an unusual manner, then you can be sure that you will very soon take a leading place in your category.
Thus, you will first need to answer the question: “What can I give to potential subscribers?”
Next, be honest with yourself: think, if you were on your TG channel, you would become a subscriber. If you said “Yes!” with 100% confidence, then you can move on. If you still have doubts, return to the first question.
The concept of the channel should contain a veiled dream, i.e. a picture of the future that you will sell.
Possible options:
If you become my subscriber, then in a month you will be able to travel to your favorite countries, spending only 100 bucks.
Do you want to get rid of those hated extra pounds? Subscribe to me and you will find out how to lose 10 kilograms in just 2 months.
I will talk about how to increase the number of subscribers and start earning 100,000 thousand rubles a month.
Even though these phrases seem trivial, they really work. The main thing is not to cross the boundaries of morality.
Content Types
There are several of them:
Small notes
They are a thought up to four paragraphs long. They are published in the TG channel itself.
Longreads
It’s funny, but if the text consists of more than four paragraphs, then according to Telegram it is a longread.
Under no circumstances should it be placed directly in the TG channel. Simply no one will read such a footcloth. It’s better to do it on Yandex. Zen, LJ, etc.
Infographics and so-called “talking” pictures
Everyone loves Before/After pictures, so they need to be included in your content plan. As practice shows, posts with infographics are sent to friends 10 times more often.
Video
As in the case of longreads, it is necessary to post not the video itself, but a link to it. As for the video, it can be published on Youtube, TikTok, Instagram. If you still want to upload videos directly to the TG channel, then choose videos no longer than one minute long.
Audio
This type of content has both supporters and opponents. There is nothing wrong with audio as long as it is accompanied by text. Moreover, but indispensable if the TG channel is dedicated to learning a foreign language.
Categories
Categories are useful for both subscribers and the creator of the TG channel, as it makes it easier to find information.
In this regard, there is no universal advice. However, we can name standard categories that are suitable for 90% of TG channels. Among them:
- TOPs: the best smartphones, 5 most interesting books, etc.
- Interview.
- Lifehacks.
- Review of other material, i.e. commenting on news, video, post on a social network, etc.
- Personal experience.
- Training courses.
It is better to use those listed above in combination with your own. For the first time three headings will be enough, in the future it is necessary to increase their number.
I hope you liked the material. If it’s not difficult, then share it with your friends on social networks.