What to choose:
native or cross-platform approach? 
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The number of mobile applications is constantly growing. Therefore, businessmen who closely follow trends and current ways to make money acquire their own applications. And the main question they have to decide concerns the development approach.
Native or cross-platform
The native approach involves working in the “native” language of the operating system - Java for Android, Objective-C / C++ for IOS. This method is used to develop firmware elements for gadgets.
The cross-platform approach involves creating universal applications that will function equally well on any platform. Development is done in HTML and CSS.
Native approach
Advantages:
- high performance and speed;
The application is created for a specific platform, and therefore gives the best possible results. Memory and battery are not overloaded, the code is simplified, functionality is integrated simply and quickly. With this approach it is much more convenient to implement multi-touch and geographic location determination.
- simplicity and ease of use;
A client accustomed to working with the Android interface will have a hard time getting used to iOS. And here a native application can help, allowing you to create a clear and familiar interface.
- no restrictions;
The approach assumes absolute access to all services and options.
- ease of testing;
Native development makes it easy to monitor the effectiveness of the application. If a product uses more memory or battery than planned, it will show up in tests.
- adaptive design;
The range of Android gadgets is huge. Therefore, it is much easier to create a responsive design that will allow the application to look good on any screen. And it’s easier to do this with native development.
Flaws:
- duration of the process;
If you want the app to work on both Android and IOS, it will take twice as long.
- increased budget;
To create an application for two operating systems, you will need twice as many people, which means twice the budget.
- complexity of maintenance and support;
Applications need constant testing and improvement. Since we are talking about two applications for different OSes, maintenance will be more difficult.
Cross-platform approach
Advantages:
- development is faster and cheaper;
Since one application is being developed, compared to the native one, the work will be completed faster and the budget will be reduced.
- easier maintenance and support;
The application maintenance and support cycle has been simplified, so less time and effort is spent on transformations.
Flaws:
- increased time for revision and adaptation;
If the development itself takes less time, then refinement and adaptation take more. Implementation for two operating systems generates multiple bugs that must be eliminated.
- low productivity;
Most often, applications freeze on animation, scrolling, and clicks. And despite being developed in HTML, it will take a lot of time to refine to achieve the desired performance.
- discomfort for users;
A universal interface must satisfy the requirements of all users.
Finally
If you want to test a business idea or launch a mobile game, a cross-platform approach is the best solution. In all other cases, it is better to opt for native developments.
But the success of your project depends not only on the right platform, but also on the qualifications of the contractor. Therefore, if you are looking for a contractor who can develop a mobile application with maximum results, go to Workspace. All companies working in the mobile industry are collected here.