The art of attracting attention Automatic translate

The Hermitage, Tretyakov Gallery, Louvre - all famous museums in the world remain popular today. For many years now they have not only attracted a huge number of visitors, but also brought in good profits.

In art, you also need to be attractive to clients. And the art, architectural, music or film industries are no exception.

In addition to seasonal tourists who come to see only world-famous masterpieces, museums need to attract both local viewers and patrons of the arts. Newly-minted artists also need to be provided with guests for exhibitions. An interactive survey system helps fill empty gallery rooms with people . This is a survey on the Internet, online. The questionnaire is posted on specialized websites. Respondents from Russia and neighboring countries take part, about forty thousand people in total. When choosing those who will answer, you can filter: for example, interview only students, find out their opinion, what exhibitions this social group, which does not appear often in museums, would visit. According to the results of such studies, the most popular were chocolate exhibits cast from the originals. That is, schoolchildren and university students, simply out of curiosity, will compare these two exhibition samples, and at the same time, thus, become familiar with art. Thanks to the survey, we found out that the younger generation will be more willing to go to museums if they are less intimate - that is, they allow free behavior. The organizers of the exhibitions were accommodating: many school age groups were allowed to sit on the floor during the excursion and take photographs with the paintings.

Classic art has been turned into something less boring for the older generation. The survey showed that guides need to change the tone of the narrative, reduce information and optimize it, make a dynamic demonstration of the most interesting facts, and present them in comparison with modern times.

Also, when conducting such surveys, you can make a sample based on wealth, surveying, for example, only patrons of the arts. What projects are they ready to invest in, in what case and under what circumstances will they be ready to help new talents. Such research takes only a day, but brings tangible results for several years to come. The survey is inexpensive, but the responses help museums maintain buildings and paintings. Thanks to this method of attracting customers, queues always crowd around the box office of museums, even not the most famous ones.