Nizhegorodets handed over to the exhibition "History of Russian Design 1917-2017" Soviet magazines of the 80s 02/08/2018 automatic translate
Nizhny Novgorod. August 30, 2018. A resident of Nizhny Novgorod took part in a contest held by the Moscow Design Museum with the support of SIBUR in the framework of the charitable program "Formula of Good Deeds". The magazines "Shake Yourself" in 1980 and 1981, "I Shue Yourself" in 1980, "Models of Children’s Clothes" of 1980, which were preserved in the member’s family, were on display at the exhibition "History of Russian Design 1917-2017".
- In Soviet times the design of clothes for the mass consumer considerably lagged behind the European tendencies, - Olga Druzhinina, curator of the exhibition told. - The basic skills of sewing and knitting were practically obligatory for every Soviet woman. Magazines were the only guide to the world of fashion, trends and practical guidance for creating masterpieces. Such magazines are a characteristic sample of graphic design of those years.
The exhibition "History of Russian design 1917-2017" teaches us to look at the usual things differently. What if the old clock from the grandmother or the vintage skirt in the closet are real samples of the design of the past? Any citizen of the Nizhny Novgorod region can take part in the competition of Soviet design items, supplement the exposition of the exhibition and learn the history of objects stored in the family. The exhibit may be clothing, a household item, a book, a poster or a souvenir, issued in the period 1960-1980 or earlier. Of particular interest are items manufactured at enterprises of the Nizhny Novgorod region.
According to Ekaterina Lavrentieva, Candidate of Art Criticism, Professor of MGHPA them. Stroganov, great-granddaughter of the founder of the Russian design Alexander Rodchenko: "The competition, announced by the Moscow Museum of Design, calls for an appreciation of the space of household things from the point of view of" technical aesthetics. " To see in them - often accompanied by several generations - fragments of the history of the objective world, objects whose presence in the house often gave their owners a special status. Suffice it to recall the first TVs - their owners became the focus of cultural life, when all the neighbors gathered at the Blue Light. It is especially important that the contest aims to gather information about Nizhny Novgorod enterprises that contributed to the formation of the life of the townspeople. This approach will make it possible to introduce additional details into the history of domestic design. "
The exhibition "History of the Russian design of 1917-2017" is the first exposition in Russia, which presents the best examples of domestic design of three periods: constructivism (1917 - early 1930s), the formation and development of the system of Soviet design (1950-1980) and modernity 1990-2017).
Detailed conditions for participation in the contest on the site www.moscowdesignmuseum.ru.
Participation in the competition is free of charge.
The cost of delivery is incurred by the organizers.
At the end of the exhibition all the items will be returned to their owners.
Exhibition "HISTORY OF RUSSIAN DESIGN 1917-2017"
Dates: June 28 - August 19
Opening hours: daily from 12:00 to 20:30 (except Tuesday).
Address: Academic Hall, Nizhny Novgorod Fair, st. Sovnarkomovskaya, 13.
Moscow Museum of Design
The only museum in Russia dedicated to design. Projects of the museum are successfully held at the main exhibition sites of the country, among them the Central Exhibition Hall "Manege" and the State Museum of Fine Arts. A. Pushkin, and abroad. In 2016 the project of the Moscow Museum of Design represented the Russian exposition at the First London Biennale of Design and received the Grand Prix for it. The museum conducts active educational and exhibition activities, attracting leading European and Russian designers and design historians.
The unified charitable program of SIBUR "The formula of good deeds"launched on February 1, 2016 in all key cities of the company’s activities and implemented in six areas that cover all the most important public spheres: urban development, education and science, sports and a healthy lifestyle, environmental protection, culture and volunteerism. Detailed information about the program is available at: