Poster as a direction in art Automatic translate

The specificity of the artistic language of posters is determined by the fact that it needs to attract attention, be perceived at a considerable distance, the essence of the image should immediately be evident.

As a separate type of graphic art, the poster began its existence in the second half of the 19th century. Until this time, posters were called propaganda engravings of large size. Today, the art of the poster is very multi-genre. Posters can be political, advertising, theater, circus, environmental or movie posters. The font and image should express the idea of ​​the poster. It is quite difficult to choose a font that will be most appropriate in each specific case. The font color should attract attention and cause a special attitude to the image on the poster. Font poster is the most common type of visual agitation.

The first ancestors of the poster are the so-called “alba” in the ancient Roman streets, which were notices or announcements resembling pillars or screens. In the Middle Ages, such a custom disappeared, its heyday began only with the revival of urban culture. In Napoleonic times, political leaflets with caricatured images, often of an oversized format, were born. A little later, this type of propaganda art organically combined graphic and literary elements. The stylistic corrections were introduced by lithography, and then by color. Famous prominent artists turned their attention to the poster. Posters began to be installed in the windows of bookstores, announcing the imminent release of new magazines and books. At the end of the 19th century, J. Sheret developed architectonics, and the poster declared itself as a special art form with great potential.